Salesforce – Accessible and Advisable.

Story 1 : I was a preschool teacher and took up a job later as a support representative at a company which used Salesforce. They let me fiddle around and during my tenure there, I learn how to code and develop. Eventually I contributed part-time and then full-time to the work that they did. Salesforce requires experience only, not an IT background. Though, getting certified might knock off the number of years that the companies are looking for, in terms of experience.

Story 2: Self –study helped me a lot. I got a bunch of books and started attending online trainings. During one of the training sessions, certifications were introduced to us. I gradually went on to attain both the DEV and ADM certification; which meant that me being a nurse did not hurt.

Story 3: I was a service provider at an IT company, when we suddenly got a requirement for a Salesforce expert. Salesforce Experts are few and far in between; and to top it off, they are expensive. The organization was not ready to shell out that amount of money. As an experiment, I got trained in Salesforce and joined as a Salesforce Service Provider with the client. Though I gathered most of my knowledge on the job, I am glad I took that step. I am now a certified Salesforce Expert.

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Salesforce for Beginners/Dummies

CRM – Your tool to manage all critical customer information in one place and give you a circumspect view of your business. And the most sought after CRM tool – SalesForce. If you are a SalesForce newbie or are considering taking it up, there are a few bullet points you absolutely need to go through before taking up the course. Intelikore has decided to list them for you and make your job easier.

Salesforce, as such, is a database and there will be redundancy. There is, however, a method to eliminate duplicate records and you need to make it a point to delete repetitive records and merge duplicate data to keep all your records clean and updated.

A software is best learned when fiddled around with. Play around with the various UI components like drop-down boxes, tickers, sliders, radio buttons and familiarize yourself with the controls.

Salesforce gives another option called Books, which are a set of information about items, purchases, prices, etc. Keep them organized and without redundancies.

Customization – Both a boon and a bane. Personalization looks good only up to an extent. You can customize emails, forms and letterheads according to your company. But, also ensure that your design is uniform.

New Plugins, Widgets, updates; all of these and more. SalesForce has been consistently upgrading and you need to ensure that you are in the loop. Be aware of latest functionalities by following blogs, especially the official blog.

Make your own cheat sheet. Write down a list of what does what so that if you are ever lost, you need only to look at that list to get back again. Know the basic terms and understand the Site Navigation. It will make your learning a whole lot easier.

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Is it true that SalesForce Certification = Salary Raise?

I am tempted to give a single word answer: Yes ; but let me also tell you why!
You are the guide.
Many companies use SalesForce but not all of them are on a comfort level with the software. Employee Adoption becomes easier when they hire someone certified for both the software usage and helping. You can guide the employees and enter the managers’ good books for being the person to eliminate their nervousness on why people are not comfortable using a software they invested so much money on.
Solid Optimization
ROI? Yes, Sir. Missing out on functionality? No, Sir. How is it happening? Certification, Sir. Not many companies have a plan to optimize the functionality and utilization of SalesForce. Once you are SalesForce certified, you can customize the instances and ensure that the software is used to its full potential. Another plus point, managers will seek your help for strategic SalesForce Solutions.
Be the SPOC!
Uh, Uh. Do not think of Star Wars! You can be the Single Point Of Contact for all things SalesForce. You will also be their information source regarding the SalesForce Updates, which are many in a year. This also ensures that you are always up-to-date with the current software and a new release deployment makes you the go-to person.
Razor Sharp Resume
You know that in these times of cut throat competition and impersonal hiring, your resume is the sure fire way for your entry into any company. And an external certification is always an add-on. You may or may not be a technical programmer; but that does not, in any way, affect your SalesForce proficiency. And a SalesForce Certification gives you an unbeatable resume performance!
On the Job Performance
Having become a SalesForce Ninja, Customization and Complexity are easily dealt with by you. And an in-depth knowledge of the subject will ensure that your performance is always above par and thanks to the regular releases and updates, you will also be on par with the current market. All the more valid reason for you to walk in to your boss’s office and ask for that raise.

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How SalesForce certification change career in IT?

There is something that all of us, as simple human beings look for in anything we deal with. And that is guarantee. It is easier for us to accept, approve or get attracted to anything that has been certified by an organization or has been given the stamp of approval by a top notch organization. And that is what you, as potential employees lack. That stamp of approval that projects your knowledge and your abilities. Quite simply, that is how SalesForce certification can change your career in IT.
Now, Let us take a quick look at some facts:

– a 159% growth in the demand for SalesForce certified personnel since 2008.
– The 3X refreshes, which helps you stay top of the game and fully functional even after years having gotten certified.
– The additional tests after each of these upgrades ensure and enhance your authenticity, making you an extremely valuable resource to any organization.
Let me list down the advantages you have once you are certified:

– Thanks to SalesForce’s meticulous certification program, you will not have a tough time proving your mettle at any level.
– People who claim to SalesForce are many; but those who are actually adept at it are quite few. You can utilize this demand-supply gap and get many companies to open their doors and welcome you!
– The simplicity of SalesForce is extremely helpful as you do not have to be an extremely technical programmer to customize and administer SalesForce.
– Career building or Career change decisions should be made very wisely as you have to think of the time and money involved. With just a short stint with InTelikore, you can gain all the knowledge you require and hone the skills that are needed to pass the exam.

Well, What are you waiting for?
Time to build your career, certificate by certificate!

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Add-ons having Salesforce certification?

Ahhh… A question that is so often asked. Here is the answer to why you must join Intelikore’s next SalesForce Training Batch!

– We know that this is the era of Stagnant Hiring. Companies have a lot of optional candidates to hire from and your resume needs to have at least one differentiating factor. And a SalesForce Certification can add the zing that you require.

– Adds Value – To both the Company and the Resume in question. Having a SalesForce Certified person ensures that an authentic person is available to answer the queries if required, apart from the basic execution, of course! Also, any certification is a Value Add for a graduate resume.

– SalesForce certification is not exactly an easy task. You need to work at it and have someone guide you through the preparation and the examination. But, having secured the certification means that your skill set have the approval stamp and that you are standing out from a throng of job seekers.

– Remain Competitive and add the necessary Boost to your resume so that you know that if you are attending an interview, yours is the resume that is slyly put aside on the Interview Pile.

– Many companies are turning to Cloud-based applications to help themselves streamline processes and align their sales, marketing and Customer Service Strategies.

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What is the Difference Between AdSense and AdWords?

The difference between Adwords and Adsense is that adwords allows you to advertise on the Google search results pages (and the network of partners) while Adsense is the platform to use as a publisher to display Google Ads on your website.

AdWords has been around longer. Google launched AdWords in 2000, while AdSense began in 2003.

The main difference is that AdWords is used by advertisers and AdSense is used by publishers.

Both platforms are developed and owned by Google and they have positively contributed to Google’s success. As a blogger or website owner there are many reasons why you should understand the difference between the two.

Today’s generation of businesses share their content, merchandise, articles and services on the web. It’s a pretty competitive and tough market. Especially if you have a lot of competition for your keywords

Google gives two types of search results when users type in a search term. Organic  and paid. Organic search results are those that most closely match the search term and paid results are advertisements. You can tell the paid results because they usually have a shaded background.

If you’re struggling to show up in organic search results, you may want to consider Google AdWords. Advertising online via Google AdWords has a large reach and is the way many sites thrive or even survive online

Google AdWords is one of the many pay-per-click (PPC) advertising platforms that generate revenue depending on the number of clicks.

You set a daily budget that you are comfortable with (that you can change any time). There is no minimum spend.
You are not charged when your ad is displayed, only when your ad is clicked and your website is visited.
AdSense is a great way to generate revenue from your site by adding “Ads by Google”. The ads for AdSense are provided by Google Adwords. AdSense is free, but you must apply and have your site approved by Google in order to participate. The more content you have, the better chance you have of getting accepted into the program.Once you  have been approved you will be able to create “Ads”, and then be given code to display that ad on your website.

AdSense spiders scan your web site and generate a list of the keywords that your web page is optimized for. Based on these keywords, ads will appear on your page next to each of your articles. Google robots filter the ads for a particular page using language and page content, thereby preventing unproductive ads appearing on the page.Every time someone clicks on one of the ads you receive a commission.
Ease of setting up an account

It is very easy to set up an AdWords account. You just need to create a Google account, sign in to AdWords with your Google account email and password, and then set your time  zone and currency preferences.

With AdSense, registering requires more steps. You must submit an application that includes your:

  • Website URL
  • Website language
  • Account type (individual or business)
  • Name
  • Address
  • Phone number

You also must agree to various AdSense policies. They include:

  • Not placing ads on sites that include incentives to click on ads
  • Not placing ads on sites with pornographic content
  • Not clicking on the Google ads you’re serving through AdSense
  • Certifying you’ve read the AdSense Program Policies
  • Acknowledging you don’t already have an approved AdSense account
  • Acknowledging you’re at least 18
  • Certifying the name you use matches the name on your bank account

Once you submit this information you can either decide to use an existing Google account for AdSense or create a new Google account. Once you sign into your account you’re told your application is being reviewed, and you’ll receive an email in one to two days.

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Google pay per click advertising?

Google Pay Per Click (PPC) advertising using AdWords is perhaps the most popular form of advertising among small businesses. This is partly because of Google’s reputation and partly because it allows the small business owner to control costs. There are various ways Google AdWords can help you as a small business owner, but it takes some basic instruction to get started and tap ultimately tap into its full potential as an advertising tool.The key to successful advertising is to find a method of conveying your information to as many people as possible while keeping your advertising costs to a minimum. Pay per click (PPC) advertising may be one of the easiest ways to generate traffic to your website and score some decent profits from your search engine marketing campaign.

One of the fastest ways to draw more potential customers to your website is pay-per-click (PPC) advertising. Using tools such as Google AdWords, Yahoo Search Marketing and others, business owners can display ads in the sponsored results section of search results pages and pay a fee each time someone clicks through from the ad to their site.

But PPC can be risky if not executed correctly. You can wind up spending a significant amount of money without getting the number of new customers you were hoping for.

Pay per click marketing, or PPC, is pretty simple: Search engines like Google and Bing allow businesses and individuals to buy listings in their search results. These listings appear along with the natural, non-paid search results.These ads are sold in an auction. You bid what you want to pay for a click on the ad. Bid the most and you have a chance of ranking number 1 in the sponsored results.If someone clicks on your PPC listing, they arrive at your website, and you are charged the amount you bid. So, if you bid $.15 per click on ‘widgets’, and that’s the highest bid, you’ll probably show up first in line. If 100 people click on your PPC listing, then the search engine or PPC service will charge you $15.00.

But PPC advertising can cost a fortune. It’s easy to get caught up in a bidding war over a particular keyword and end up spending far more than your potential return.

In a nutshell, AdWords is Google’s paid advertising product. Have you ever seen those ads that appear at the top or side of your screen? Those are AdWords ads that a company paid for so that people will notice their business whenever they’re searching Google. And, they only have to pay whenever someone clicks on the ad. This is known as cost-per-click advertising (CPC).

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Why It is must to have user friendly website?

Today, more than ever, it is imperative for businesses to have a website. Not only does a website help a business to be found on the Internet, but it also helps to market and sell products or services to both local and foreign customers. However, many owners feel disappointed when there is little goal conversion from their business websites. Thus, it is important to be sure the site is designed with the user in mind. Here are few ways to make your website user friendly:

  • Make your site responsive
  • Place your logo in the top left
  • Include your contact information
  • Add your products
  • Don’t make someone pick up a phone to get information
  • Accept online orders
  • Make content easy to skim
  • Add search functionality
  • Include your social media icons
  • Concise content and readability
  • Improve Navigation
  • Speed Up Your Site
  • Visually Appealing Designs

All of these few above  tips mentioned in this article will help your business website become more user friendly. Not only will prospective customers feel welcome, but they will interact more, visit your website again and recommend it to their peers. As a result, the number of visitors to your website as well as your goal conversion is more likely to increase.

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Benefits of having responsive website (RWD)?

Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

Almost every new client these days wants a mobile version of their website. It’s practically essential after all: one design for the BlackBerry, another for the iPhone, the iPad, netbook, Kindle — and all screen resolutions must be compatible, too. In the next five years, we’ll likely need to design for a number of additional inventions. When will the madness stop? It won’t, of course.

Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.

Reasons why responsive web design is the best option:-

  • Recommended By Google
  • One Website, Many Devices
  • Easier to Manage
  • Can Increase Conversion Rates
  • Better User Experience
  • Stay Ahead of Competition
  • Higher Rankings in Google with a Responsive Website
  • Saves time and money
  • Competitive advantage
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Why social media branding is must for business success?

Social media isn’t a fad or trend. It’s an enduring reality of online existence. For marketers, it’s indispensable. But when you approach social media as a marketing channel, things may get a bit confusing.

Here’s why. Social media marketing includes a myriad of potential social media sites, a vast array of ways to engage, and a medley of styles for each platform. It’s more than just Facebook. You need to figure out which of the legion networks to join. Then, you need to determine optimal messages, posting frequency, cost of social media management, integration with other marketing channels, and how to make the most of the billions of people who are purportedly hanging out on social media.

To clear  the confusion, here are four questions that you should answer.

1. Where is my audience?
2. Where is my audience active?
3. Where is my audience searching?
4. What niche social media sites are right for me?
I’ve provided these four questions as a framework for determining your social media strategy. Don’t join randomly. Instead, choose intentionally, by answering the four questions.

Join the Big Four
At this stage in social media, there are four sites that reign supreme. These sites are crucial, regardless of your audience, your business model, and your strategy. Join them.

This demonstrates a huge potential for social media marketing to increase sales, but a lack of understanding on how to achieve those results. Here’s a look at just some of the ways social media marketing can improve your business:

Increased Brand Recognition
Improved brand loyalty
More Opportunities to Convert
Higher conversion rates
Instead of spending time and resources developing an elaborate plan, start small and build your social media engagement slowly. The beauty of taking this approach is that it keeps your social media on track to achieve your business objectives without abandoning your process as soon as other activities and projects take priority.

A social media presence is an important part of any digital marketing strategy. Social media is a tool for small businesses to reach potential clients and interact with current clients in a community-type way. Social media offers a way for small businesses to be personable and provide unique information about their companies on a platform that consumers trust. Individuals and businesses increasingly look to social media for news and updates from their social community

Today, 50 percent of the world’s population is less than age 30. This generation is more connected and tech savvy than any generation. The way they consume information is also a great departure from past generations, they want what they want, when they want it, and how they want it.

Social media platforms provide a source of general information and news about a company, a way for businesses to interact with customers and other businesses as well as a way for businesses to improve organic search results.

Creating an online brand presence is about capturing the attention of the targeted audience. At present, consumer’s today look to connect directly with business owners and hear their stories before they make a decision on whether to buy their products/services. With that in mind, let’s examine seven key insights as to how to effectively maximize your online brand presence:

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